The Brand

About Us

Rozbella was born out of a passion for making luxury accessible. Founded by Richikananda Behera, Rozbella is a brand that blends the timeless elegance of traditional craftsmanship with the modern woman’s desire for sophistication and style. With over a year of experience in the artificial jewelry industry, Richikananda has honed an understanding of what makes a piece truly special—not just aesthetically, but also in terms of quality, comfort, and affordability.

Founder’s Legacy

With a background in fashion and a keen eye for design, Richikananda Behera has spent the past year immersed in the world of artificial jewelry. Her commitment to providing luxurious, affordable, and skin-friendly options for women is the driving force behind Rozbella. Richikananda’s dedication to craftsmanship and her ability to balance tradition with contemporary design have been pivotal in shaping the brand’s identity. She believes in offering not just beautiful jewelry, but also an exceptional customer experience.

Mission

“Rozbella is dedicated to delivering meticulously crafted, affordable jewelry that reflects modern elegance, empowering individuals to express their distinct style with confidence.”

Vision

“Our vision is to redefine the artificial jewelry industry by becoming the premier brand known for exceptional quality, innovative design, and timeless sophistication.”

Our Philosophy

Our brand is built on the values of elegance & affordability. Each piece is meticulously crafted, blending artisanal skills with modern aesthetics to create designs that are timeless and versatile. We believe in:

At Rozbella, each piece of jewelry is a work of art, crafted with precision and care by skilled artisans. We believe luxury should be accessible, offering premium quality at sensible prices. Our focus on a seamless shopping experience and friendly customer service ensures that every customer feels valued. At Rozbella, every piece tells a story, and we invite you to be a part of ours.

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